Veda was all over the place with her ideas of what she wanted to do for the launch of her coaching business. She had never created her own offer before, though she was already a serial entrepreneur with businesses in real estate, travel, and Forex.
She wanted her own offer and coaching to focus on educating people on financial independence and financial literacy. However, Veda was not yet clear enough on who her ideal client was. She considered focusing on entrepreneurs, realtors, or startup business owners. These just weren't specific enough to attract the paying clients that she wanted to work with.
Veda knows that she needs specific tasks and goals, so that she can check them off as she completes them on her way to success. She was looking to work with a mentor who could provide this to her to effectively launch her coaching business.
Veda highly valued how Justin took the time to really understand how she works best, what her motivators are, and how she relates to people. It was a very personalized coaching experience.
It was also identified early on that Veda is not "into the warm fuzzies." This is a woman who doesn't like to waste time with small talk about feelings or family, she wants to talk about getting things done. This allowed Justin's coaching of Veda to immediately go in the right direction.
Because Veda is high on the value of "blueprint," Justin made sure to provide task lists and check lists between their coaching calls every week for Veda to move the needle as much for launching and monetizing her coaching offer.
Veda loved the way her coaching sessions with Justin were facilitated. He asked the right questions, steered her on the right path, and provided a detailed summary of what they talked about after each call with specific tasks to complete.
After the third week of coaching sessions, Veda realized how all the checklists that Justin had been guiding her to complete were are all compounding on each other. Veda says this about the tasks,
"It was like a little snowball that just got bigger every week and it was going toward my end goal of having my completed course. It was priceless."
Veda expresses that she always felt she was going in the right direction. She finally figured out her ideal client avatar, even after changing it a lot. Justin constantly steered her back in the right direction. About Justin's cohesive strategies, Veda has this to say,
"I just needed somebody to give me the glue. And you were that glue for me, you put it together and made the puzzle make sense. I love that."
Justin also showed Veda how to post on Facebook and what to post. Before working together, her content was consistent but unfocused. Justin guided Veda to create content that would convert her audience into paying clients for her coaching offer.
Veda's client avatar finally became crystal clear and she decided to focus on helping blended families that are looking to have a business together for more financial abundance. This is where she struck gold in having a targeted offer for a targeted audience.
Her first coaching offer launched with 3 paying clients at $500 for a total of $1.5k.
Months after starting to work with Justin, Veda now has more than 10 clients and has collected more than $20k in 4 months. Veda also started a monthly recurring subscription for her coaching and is making $5k recurring monthly.
Veda continues to grow her coaching business as she receives inbound clients and also client referrals.